This is a photo that I took from Carol Adams photo library that holds examples of the sexual politics of meat. This photo in particular plays with double entendres surrounding meat and the social construct of sexual consent. This ad for Nando’s resturant places themselves as the alternative to a woman who is offended when they are sexully touched. Nando’s is essentially indicating that that social boundary is not found at their restaurant. While obviously substituting an actual woman for food in an anthropornographic context. Anthropornography is defined by Adams in an interview as she explained that “Anthropornography means animals (usually species of animals presumed to be literally consumable) are presented as sexually consumable, in a way that upholds the sexual exploitation of women” (Pots 14). In this picture the animal in question is the depiction of Nando’s chicken. This ad challenges the social construct of consent playing with the boundaries set by women by using their chicken as a replacement to be violated. The ad says “We don’t mind if you touch our buns or breasts or even our thighs whatever you’re into enjoying Nando’s meal with your hands is highly recommended” encouraging physicality towards and insinuating that the chicken is a sexual being.
This photo is a statement piece. Animalization and sexualization of animals are topics that Adams addresses in the interview with Annie Pots. Adams breaks down this construct describing how “They are working to maintain important aspects of consumer culture, to reinforce privilege by defining who is the consumer and who is the consumed” (Pots 15). The feminization of animals allows for domination and consumption. This piece draws attention to the dehumanization that women feel when looking at these sexualized ads that have no intention other than to cater to heterosexual men’s egos. The fact that this is the way in which we have almost standardized the way that we sell meat is uncouth and damaging. Sexualizing meat is acceptable because it’s “just chicken” or “just a joke” but it is still damaging for women, especially young women who are surrounded by this on a daily basis. Simply put we have built a system that casually pets the ego of men while devaluing women simultaneously all for the sake of advertising.
This ad also follows along with Adams description of the sexual politics of meat. This ad while not depicting meat is still intended to sell meat using sex. By playing on the “hot and spicy” double entendre they are able to make a “joke” and engage their male audience. It is clear that KFC is only interested in the male audience due to the male being the only one getting sexual gratification in the image. “Hot and spicy” could have been represented in both party’s engaging in sexual activity where the pleasure would be mutual. Yet, that is not the path KFC decided to follow. This ad plays on sexuality and the human need for sexual release to sell chicken equating the want for sex with the want for chicken on multiple different fronts. Yet, in the photo chosen again it is important to recognize that the sexual release is one sided. Adams dictates in the interview with Annie Pots how “the assumption of a white male perspective as universal and an appropriation of female bodies for male prerogatives” is pervasive and specifically represented in this ad (Pots 15).
This image while not directly an image of anthropornography still has the same intent. Here we see a woman who is depicted as innately sexual. The phrase “four inches has never been so satisfying” is an obvious joke indicating penis size and how all women want a big dick. These ads represent women as sexually insatiable animals, Adams speaks on the subject saying that “Such ads, suggest that not only do women promiscuously want sex, but the same desire is applicable to others in the ‘Not A’ category – nonhuman animals” (Kemmerer). It is dehumanizing to be reduced to a sexual object weather human or animal it takes away all value that is not sexual and intended to please others. We are constantly stripping animals and women of their agency and respect when we continually objectify and reduce them to sexual objects.